P&G – BOLD Fabric Care Detergent
Bold, a Latin American laundry care brand from Procter & Gamble approached us to help them re-envision and redesign their packaging. Bold sought to establish itself as a brand that lets you pamper your loved ones through clean clothes while communicating this as an expression of love. Our approach was to redesign the Bold brand to […]
Burro – Social Enterprise for Ghana
Burro delivers products and services to low-income families in the developing world. Their first offering is a rechargeable battery service in Ghana, where 23 million people live without electricity and can spend half a day’s income on throw away batteries. Our approach was to create iconic and memorable imagery that powerfully communicated the concept of a […]
Fiat 500 – Motion Sizzle Site
Fiat asked us to envision the online presence for the launch of the Fiat 500 as it was about to enter the US market. Our approach was to dive into the Fiat brand and Italian culture to find the inspirational spark that would incite American appeal for this savvy little neoclassic motorcar from Italy. We […]
Alquería Yogurt
Alquería, a Colombian milk brand, joined forces with Danone to introduce it’s yogurt line. Creable designed a line extension that allowed their current brand ID to expand into this new category and support their successful integration into the yogurt market. The logo bleeds down to create a provocative splash and assembles a label with high […]
Terely Bakery
Terely is a traditional bakery located in Bogotá, Colombia specializing in celebratory cakes. It’s positioning challenge was to be recognized as a modern, young, professional bakery that bakes with the care of traditional baking we all know and love. Creable was brought on board to rejuvenate their brand, which hadn’t change in twenty years. The […]
P&G – Head & Shoulders Limited Edition World Cup Pack
We worked with Illustrator, Charis Tsevis, and Head & Shoulders to create global limited edition bottles that showcase the World Cup. The designs feature iconic and local soccers stars like Messi, Pele, Falcao and Oribe illustrated by combining hundreds of flags from their respective countries.
Alqueria Selecta Premium Milk
Alqueria was looking to create a new category of premium milk for the latin american market. The user experience had to be unique and convey a superior experience at usage as well as quality.
SWASH™ – Express Clothing Care
Creable collaborated closely with P&G and Whirlpool Corporation, to create the visual brand identity for SWASH™, a revolutionary at-home clothing care system that reduces wrinkles, refreshes fabric, restores the fit lost after wear and preserves clothing, in just ten minutes with the push of a button. The SWASH™ system, designed to fit into a living space such […]
Juiceology – Juice Drink
Juiceology was looking to rebrand and reposition itself as the leading natural juice drink with whole grain extracts. We redesigned their brand identity and packaging to better reflect and clearly communicate their principles and product offering.
Alqueria Chocomilk
Alqueria was looking to rebrand their Choco milk product and create new characters that appealed to their latin american 6-11 year old boy demographic. We created a story line around the two characters, a boy named Zack and his monster Chokelat. Together they always get into adventures where milk and chocolate have to come together wether it’s […]
