Polly Pocket Style Guides
One of Mattel’s top-selling toy lines is the Polly Pocket brand. Under the creative direction of Margo Chase, a series of seasonal licensing guides were designed with a system of icons, patterns, borders, character illustrations, apparel silhos and themed products for use by licensees in branding and marketing to support the Polly Pocket toys and [...]
Swash
Stop doing laundry? Not completely. Swash, sort of the anti-wash brand, launched nationally in 2008 using new technologies to refresh your clothing without a washing machine – saving time, energy, and gallons of water. P&G came to us with Swash in its initial conceptual stage, as a Clay Street Project, a new product initiative aimed at [...]
Sex Bombs
With Sex Bombs we launched Booty Parlor into a new realm sexier than ever with an explosive attitude, edgy glitter & glam, and a seductive punch. Gaining combustive chain-reaction popularity, this beauty booster trio has caught the ‘take-2′ attentions of celebrities such as Jennifer Love Hewitt and Paula Abdul at events like the 2007 Emmy [...]
Chinese Laundry
Shoe manufacturer Chinese Laundry was facing the problem that their box designs did not reflect the quality of their product or positioning of their company. With the creative direction of Margo Chase, our task was to re-brand four lines under the Chinese Laundry trade name, creating packaging designs that convey a more contemporary, fashionable style. [...]
Barbie Sales Book
To serve as their primary tool for reps to promote brand licensing, our designs of the sales book under the creative direction of Margo Chase transverse through zooming perspectives – from that of a girl, beginning next with Mattel, the Girl’s Department, then Barbie and finally into Licensing through a series of circle mosaics consisting [...]
Lola Mola
Often mistaken as a unique fashion statement, Lola Mola is a grass-roots, in-house brand inspired by the rich culture of the Colombian indigenous. We created this brand to exemplify a childlike naiveté and innocence for a straight-forward appeal that cannot be ignored and cannot be found in a superfluous industry of modern mass-marketed style-uniforms. Working closely [...]
H.E.L.P. Brochure
Hollywood Education and Literacy Program needed ‘help’ raising funds to promote their services. Supplied with a moving story sent in by the mother of a child with attention deficit disorder which detailed her disposition and her sons difficult struggle with learning, we illustrated and designed the H.E.L.P. brochure under the creative direction of Margo Chase. [...]
Lola Mola
Often mistaken as a unique fashion statement, Lola Mola is a grass-roots, in-house brand inspired by the rich culture of the Colombian indigenous. We created this brand to exemplify a childlike naiveté and innocence for a straight-forward appeal that cannot be ignored and cannot be found in a superfluous industry of modern mass-marketed style-uniforms. Working closely [...]
Chinese Laundry
Shoe manufacturer Chinese Laundry was facing the problem that their box designs did not reflect the quality of their product or positioning of their company. With the creative direction of Margo Chase, our task was to re-brand four lines under the Chinese Laundry trade name, creating packaging designs that convey a more contemporary, fashionable style. [...]
