Creative Director / Managing Partner / CEO

Our founder ‘inspirare’ Tatiana was born and raised in Quito, Ecuador. She earned her BFA in Graphic Design, at Art Center College of Design in Pasadena, CA — where she graduated with honors, in 1998. Prior to launching Creable with Maria Gaviria, Tatiana worked closely with Margo Chase at Chase Design Group in Los Angeles. She also was the founding partner and design lead at Scribble, a toy/product design studio

Creative Director / Partner

Maria was born in Bogotá, Colombia. She worked in the advertising field for seven years, at Procesos Creativos / Euro RSCG (one of the top local agencies).  After gaining recognition winning first place on the Premios Nacionales de Cultura 1996, and leading the design department for 4 years, she decided to follow her career abroad to pursue her BFA at the Art Center College of Design, graduating with honors in 2001.

Art Director

Sev hails from the Art Institute of Phoenix, where he studied graphic design/ video game design, and later hitched a ride to California to ‘rough it’ as a freelancer. Through a lucky coincidence, Sev and Tatiana met during a conference at the Pacific Design Center in 2006;  and they’ve worked together ever since.  Sev’s innate design intuition, unique perspective and vast range of artistic & technical skills make him a powerful pillar in our group.

Senior Designer and Lead Production

Lutska is incredibly disciplined, relentlessly optimistic and driven to grow. She credits this to her Eastern European upbringing in the Czech Republic. Those traits, combined with her thirst for knowledge and rare ability to ask and learn, make her a great designer. Lutska graduated from the Design and Communication Arts program at UCLA extension and served as the AIGA Student Group President for more than two years. Her talents include

Account Manager

Jeremy is our right-hand, our memory. Minute by minute, with a calm that belies his speed, Jeremy ensures that the office operates smoothly and that project deadlines are met. He holds a bachelor’s degree in Business, has worked as an Account Executive for a PR firm and served as Project Manager for a promotional products company. When not running for team Creable


Sergio, who designs from our Colombia office, seems to have been born to be a member of our team – aka a “Creabler.”  Sergio’s international education spans from a BA in Graphic Design at the University of Jorge Tadeo Lozano in Colombia,  to courses at Art Center College of Design in Pasadena. Since then,


Nida, our Accountant extraordinaire, grew up in the Philippines, where she received her masters degree in accounting and eventually became the supervising accountant at the U.S. Department of Veterans Affairs in Manila. After a remarkable experience working for the U.S. government— where she was awarded “best suggestion of the year” for her innovative monetary saving system, she moved to Los Angeles with her family.

Account Coordinator

A Los Angeles native, Camille is the newest member of the Creable team. As account coordinator, her outgoing personality, tenacity and multi-tasking abilities help address administrative needs and ensure projects are on schedule and on track.  She holds a bachelor of arts in public relations and graduated with a minor in marketing from California State University, Chico.

Industrial Designer

Born in Bogotá Colombia, Alejandro is our lead industrial designer in our Colombian office — his 3D expertise combined with his focused, can-do determination has brought a new dimension to our work for packaging and InStore design. His international education includes studying industrial design at the National University in Colombia to continuing with design, character animation, 3D modeling, advanced techniques of digital animation and composition at Studio C Guatemala.

Account Director + Brand Strategist

As brand strategist in Creable’s Cincinnati office, Amy (or AJ, as she sometimes goes by) loves to untangle a tangle. She tackles the details of brand equity, brand positioning, brand architecture and portfolio strategies with passion. Her mantra: simplicity-whatever it takes to get the team to collaborate and come to a simple solution. Amy holds a bachelor of science in business administration and marketing from Miami University, Oxford, Ohio.

Industrial Designer

As Account Planning Director for our Bogota Office, Claudia supports the growth and presence of Creable’s work within Colombia and Latin America while growing and leading our Industrial design team. She holds a degree in strategic marketing from CESA and industrial design from Javeriana University, Bogota. Claudia worked at Designtech International, in Virginia before founding T-Pack, an award winning structural packaging design consultancy in Colombia where she led design work for prominent clients such as: Alqueria, Dunkin Donuts, Merck and Philips.

Graphic Designer

José is one of our new team members at Creable’s Bogotá office. With his passion for illustration and type he has brought a great new level of design vision to our team. He studied graphic design at Universidad Nacional de Colombia and then received his masters in Visual Design from Scuola Politecnica di Design, in Milan Italy through full scholarship. Since completing his scholarship, he has worked in both Italy and Colombia in branding and advertising at Futurebrand, Milan and BBDO Sancho, Bogotá.