Amy Barhorst

Account Director + Brand Strategist

As brand strategist in Creable’s Cincinnati office, Amy (or AJ, as she sometimes goes by) loves to untangle a tangle. She tackles the details of brand equity, brand positioning, brand architecture and portfolio strategies with passion. Her mantra: simplicity-whatever it takes to get the team to collaborate and come to a simple solution. Amy holds a bachelor of science in business administration and marketing from Miami University, Oxford, Ohio., She started her career in the financial industry as a marketer, then spent 10 years in brand management in B2C and B2B at Landor Associates, where she worked with a number of clients, including P&G, J&J Ethicon, Pepsico Frito Lay, Walmart Canada, Luxottica Sunglass Hut, Ingersoll Rand, PetSmart Nat Geo, Wilmington College, Evenflo, and American Heart Association. In her spare time, Amy challenges herself to continuously learn new things; she is currently learning to speak French, c’est vrai! She also loves fitness and recently completed her first 26.2 marathon.