Barbie Sales Book

mattel_barbie_salesbook_cover

mattel_barbie_salesbook_spread3

mattel_barbie_salesbook_cover2

mattel_barbie_salesbook_spread4

mattel_barbie_salesbook_inside

mattel_barbie_salesbook_spread

mattel_barbie_salesbook_inside2

mattel_barbie_salesbook_cover3

mattel_barbie_salesbook_spread2

mattel_barbie_salesbook_inside3

mattel_barbie_salesbook



The Barbie Sales book was designed to serve as a primary tool for reps to promote brand licensing.

Our concept was called “Take a closer look” as the book focused gradually from Barbie to more specific sales points about the brand. From cover to content the book starts with a┬áseries of circle mosaics consisting of brand elements and photos that become more focused with each page turn as it┬átransverse through zooming perspectives – from that of a girl, and then moving towards Mattel, the Girl’s Department, then Barbie and finally into Licensing.

This work was created under the creative direction of Margo Chase while at Chase Design Group.

Related
barbie_fairytopia_book_cd
help_book_page
mattel_pollypocket_styleguide_cover
mattel_barbie-tradeguide-detail3