Barbie Trade Advertising Guide

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The Barbie Trade Advertising Guide was designed to keep licensee’s in check with rules and guidelines needed for consistent brand advertisement.

Our design integrated a visual metaphor analogous to technical drawing /drafting guides such as  semitransparent pink cover to resemble a flexible circle template lined with measurement units and graphing paper grid motif to bring a communication of playful, yet measured guidelines.

Referencing the brand language established in our work on the Barbie Sales Book, circular windows peer into the advertising world of Barbie as a method for targeting clear views of the guide sections.

This work was created under the creative direction of Margo Chase while Creable partners were at Chase Design Group.

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