Bazi – Times Square Motion Spot
Bazi, had just snagged 7Eleven as major retailer. To spread the word they jumped to lock in a motion time slot in Times Square quickly after CBS opened up some advertising space shortly after and curiously close to that Charlie Sheen debacle — 15s motion spot, shotgunned out in a short few days. Considering that most of those walking or driving past the screens around Times Square wouldn’t be offering more than a glance’s worth of a quick second we broke this down into short bursts of product and key messaging for their natural energy shot big screen debut. This way, whatever split seconds we’d get would see something good and make off with some relevant info. And those who paused to watch all 4 fast headlines, well, thank you.