Burro – Social Enterprise for Ghana
Burro delivers products and services to low-income families in the developing world. Their first offering is a rechargeable battery service in Ghana, where 23 million people live without electricity and can spend half a day’s income on throw away batteries.
Our approach was to create iconic and memorable imagery that powerfully communicated the concept of a Burro, an animal that gives it’s all to be of service. In addition, we utilized a high contrast fluorescent green color for it’s arresting nature and high visibility. The graphic is easy to comprehend, recognize and reproduce to our target audience.