Identity
Swash
Stop doing laundry? Not completely. Swash, sort of the anti-wash brand, launched nationally in 2008 using new technologies to refresh your clothing without a washing machine – saving time, energy, and gallons of water. P&G came to us with Swash in its initial conceptual stage, as a Clay Street Project, a new product initiative aimed at [...]
Procter & Gamble : BOLD Fabric Care Detergent
Bold, a Latin American laundry care brand from Procter & Gamble approached us to help them re-envision and redesign their packaging. Bold sought to establish itself as a brand that lets you pamper your loved ones through clean clothes while communicating this as an expression of love. Our approach was to redesign the Bold brand to [...]
Lujuria
Lujuria is a contemporary, high end Colombian adult concept store. Created around the idea of being more than a sex shop, a “love” shop. A place where sex is a sacred component and always love’s partner in crime. Creable was brought on board to create the brand look, tone and feel, and many of its [...]
Terely
Terely is a traditional bakery located in Bogotá, Colombia specializing in celebratory cakes. It’s positioning challenge was to be recognized as a modern, young, professional bakery that bakes with the care of traditional baking we all know and love. Creable was brought on board to rejuvenate their brand, which hadn’t change in twenty years. The [...]
Burro
Burro delivers products and services to low-income families in the developing world. Their first offering is a rechargeable battery service in Ghana, where 23 million people live without electricity and can spend half a day’s income on throw away batteries. Our approach was to create iconic and memorable imagery that powerfully communicated the concept of a [...]
The Clay Street Project
In Cincinnati, on a street sharing its name, stands The Clay Street Project, Procter & Gamble’s internal design think tank, who needed us to rework its identity with a clear image and a voice. Under this innovative umbrella, a mix of P&G creatives come together as one purposeful and collaborative group; Instinctively, we branded its [...]
Xoco: Puro Chocolate
Modern chocolate? Xoco of Bogotá, Colombia had the idea of creating a new gourmet chocolate store. We’ve designed this brand with a graphic concept that simplifies a box of chocolates to a basic and minimal form, like truffles laying in a familiar grid. As a base brand element, we created simple graphic patterns to be used [...]
Mukai & Kussin
Mukai & Kussin is a law firm serving the immigration needs of international and domestic businesses, meaning they can grant someone the green light to work or stay legally in the States. Choosing to convey how this freedom can be created through a theme of origami bird folding instructions spanning throughout the brochure, Mukai & [...]
Tatico
We are pleased to present Tatico as a completely internal creation, a Creable baby, and a stand-alone brand that we are very proud of. We designed this brand and organic baby apparel line with the intention of bringing consciousness to parents and remind them to be inspired by the possibilities the children they’ve created are. [...]
