Identity
Chinese Laundry
Shoe manufacturer Chinese Laundry was facing the problem that their box designs did not reflect the quality of their product or positioning of their company. With the creative direction of Margo Chase, our task was to re-brand four lines under the Chinese Laundry trade name, creating packaging designs that convey a more contemporary, fashionable style. [...]
Swash
Stop doing laundry? Not completely. Swash, sort of the anti-wash brand, launched nationally in 2008 using new technologies to refresh your clothing without a washing machine – saving time, energy, and gallons of water. P&G came to us with Swash in its initial conceptual stage, as a Clay Street Project, a new product initiative aimed at [...]
