Bazi 15s Motion Spot
Bazi, had just snagged 7Eleven as major retailer. To spread the word they jumped to lock in a motion time slot in Times Square quickly after CBS opened up some advertising space shortly after and curiously close to that Charlie Sheen debacle — 15s motion spot, shotgunned out in a short few days. Considering that [...]
ChryslerLLC.com Online Motion Sizzle
Chrysler asked us to design an motion sizzle to explore a revamp of their online presence for their corporate website. Our approach was to create a simple, sophisticated and intuitive experience with the goal of presenting Chrysler LLC site as a portal—the mothership carrying all of its automotive brand and appeal to corporate and civilian audiences [...]
Fiat.com/500 Online Motion Sizzle
Fiat/Chrysler asked us to envision the online presence for the launch of the Fiat 500 as it was about to enter the US market. Our approach was to dive into the Fiat brand and Italian culture to find the inspirational spark that would incite American appeal for this savvy little neoclassic motorcar from Italy. We [...]
Chrysler.com Online Motion Sizzle
Sexy. Fashion. Gucci. That’s what Chrysler wanted for their classic automotive brand’s new site. They wanted ‘wow.’ We wanted to make sure that ‘wow’ had substance. As they were entering a new phase of their reinvention, we looked into the the brand’s essence, something to remember and revive.