Stop doing laundry? Not completely. Swash, sort of the anti-wash brand, launched nationally in 2008 using new technologies to refresh your clothing without a washing machine – saving time, energy, and gallons of water. P&G came to us with Swash in its initial conceptual stage, as a Clay Street Project, a new product initiative aimed at [...]
Procter & Gamble : Clay Street Project Brochure
The Clay Street Project is Procter & Gamble’s internal design innovation think tank. As part of their business strategy they found the need to expand their offerings outside of P&G. CSP sought to create a promotional piece that showcased their services, while providing a memorable takeaway that captured their unique philosophy and approach. Our concept [...]
Lujuria is a contemporary, high end Colombian adult concept store. Created around the idea of being more than a sex shop, a “love” shop. A place where sex is a sacred component and always love’s partner in crime. Creable was brought on board to create the brand look, tone and feel, and many of its [...]
Terely is a traditional bakery located in Bogotá, Colombia specializing in celebratory cakes. It’s positioning challenge was to be recognized as a modern, young, professional bakery that bakes with the care of traditional baking we all know and love. Creable was brought on board to rejuvenate their brand, which hadn’t change in twenty years. The [...]
Barbie Fairytopia Style Guide was created to bring cohesiveness for the property and it’s usage by licensors. Our designs integrated themed systems of assets for icons, patterns and borders. This work was created under the creative direction of Margo Chase while Creable partners were at Chase Design Group.
Burro delivers products and services to low-income families in the developing world. Their first offering is a rechargeable battery service in Ghana, where 23 million people live without electricity and can spend half a day’s income on throw away batteries. Our approach was to create iconic and memorable imagery that powerfully communicated the concept of a [...]