Chinese Laundry

Shoe manufacturer Chinese Laundry was facing the problem that their box designs did not reflect the quality of their product or positioning of their company. With the creative direction of Margo Chase, our task was to re-brand four lines under the Chinese Laundry trade name, creating packaging designs that convey a more contemporary, fashionable style. The new packaging and branding lend merit to product quality and positioning of company as a progressive manufacturer of stylish shoes.

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