Chinese Laundry

chineselaundry-pink

chineselaundry-bag2

chineselaundry-packaging

chineselaundry-detail1

chineselaundry-hummingbird

chineselaundry-detail2

chineselaundry-detail3

chineselaundry-logo2

chineselaundry-black

chineselaundry-detail5

chineselaundry-bag



Shoe manufacturer Chinese Laundry was facing the problem that their box designs did not reflect the quality of their product or positioning of their company. With the creative direction of Margo Chase, our task was to re-brand four lines under the Chinese Laundry trade name, creating packaging designs that convey a more contemporary, fashionable style. The new packaging and branding lend merit to product quality and positioning of company as a progressive manufacturer of stylish shoes.

Related
lujuria_detail03
voyant2
lolamola_bag
glenivy_bottles