Chrysler.com Online Motion Sizzle
Sexy. Fashion. Gucci. That’s what Chrysler wanted for their classic automotive brand’s new site. They wanted ‘wow.’ We wanted to make sure that ‘wow’ had substance. As they were entering a new phase of their reinvention, we looked into the the brand’s essence, something to remember and revive.
Our concept was called American Nouveau. We sought to re-envision Chrysler as a rich lifestyle brand inspired by the classic luxury & elegance of Film Noir Hollywood to create an aspirational and progressive vision of the future ‘American’ with sophistication, prestige, and possibility—a seamless online experience that transcends traditional function and conveys the resonant emotionality of an Experiential and “Full Service” concept with duality as emotional and functional links between person and brand.