Barbie Fairytopia Style Guide was created to bring cohesiveness for the property and it’s usage by licensors. Our designs integrated themed systems of assets for icons, patterns and borders. This work was created under the creative direction of Margo Chase while Creable partners were at Chase Design Group.
Barbie Sales Book
The Barbie Sales book was designed to serve as a primary tool for reps to promote brand licensing. Our concept was called “Take a closer look” as the book focused gradually from Barbie to more specific sales points about the brand. From cover to content the book starts with a series of circle mosaics consisting of […]
Barbie Trade Advertising Guide
The Barbie Trade Advertising Guide was designed to keep licensee’s in check with rules and guidelines needed for consistent brand advertisement. Our design integrated a visual metaphor analogous to technical drawing /drafting guides such as semitransparent pink cover to resemble a flexible circle template lined with measurement units and graphing paper grid motif to bring […]