Procter & Gamble

SWASH™ – Express Clothing Care – How it works?

SWASH™ – Express Clothing Care – What is it?

SWASH™ – Express Clothing Care

Creable collaborated closely with P&G and Whirlpool Corporation, to create the visual brand identity for SWASH™, a revolutionary at-home clothing care system that reduces wrinkles, refreshes fabric, restores the fit lost after wear and preserves clothing, in just ten minutes with the push of a button. The SWASH™ system, designed to fit into a living space such […]

P&G – Head & Shoulders Limited Edition World Cup Pack

We worked with Illustrator, Charis Tsevis, and Head & Shoulders to create global limited edition bottles that showcase the World Cup. The designs feature iconic and local soccers stars like Messi, Pele, Falcao and Oribe illustrated by combining hundreds of flags from their respective countries.

P&G – BOLD Fabric Care Detergent

Bold, a Latin American laundry care brand from Procter & Gamble approached us to help them re-envision and redesign their packaging. Bold sought to establish itself as a brand that lets you pamper your loved ones through clean clothes while communicating this as an expression of love. Our approach was to redesign the Bold brand to […]

P&G – DMAX InStore Design

Procter & Gamble reached out to Creable to bring a fresh perspective on exploring the design potential and flexibility of DMAX, P&G’s unique Instore structure system that allows for easy customization of POP displays.  The challenge DMAX faced with its system was limiting visual rigidity that did not allow for seamless integration of the various brand […]

Procter & Gamble : Clay Street Project Brochure

The Clay Street Project is Procter & Gamble’s internal design innovation think tank. As part of their business strategy they found the need to expand their offerings outside of P&G. CSP sought to create a promotional piece that showcased their services, while providing a memorable takeaway that captured their unique philosophy and approach. Our concept […]

The Clay Street Project

In Cincinnati, on a street sharing its name, stands The Clay Street Project, Procter & Gamble’s internal design think tank, who needed us to rework its identity with a clear image and a voice. Under this innovative umbrella, a mix of P&G creatives come together as one purposeful and collaborative group; Instinctively, we branded its […]

Clay Street Thank-You

Gratitude coming from The Clay Street Project is much more than the words ‘thank you;’ Of course, it requires more depth and even growth – the foundations of a dynamic relationship. Building on Clay Street’s stand for sustainability, we selected all recycled materials in this piece and elected to imprint blind debossing and a limited […]

P&G 2006 Year-End Conference

Procter & Gamble’s Design Department came to us to create fresh collateral for their 2006 year-end conference that would function as a series of promotional devices for the workshops therein. Design something new and unique while staying within P&G design equity consisting of circles. Inspired with the idea of shining new light on something familiar […]