Fiat 500 – Motion Sizzle Site

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Fiat asked us to envision the online presence for the launch of the Fiat 500 as it was about to enter the US market. Our approach was to dive into the Fiat brand and Italian culture to find the inspirational spark that would incite American appeal for this savvy little neoclassic motorcar from Italy. ¬†We called our concept¬†‘La Dolce Vita’ (The Sweet Life).

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