Terely is a traditional bakery located in Bogotá, Colombia specializing in celebratory cakes. It’s positioning challenge was to be recognized as a modern, young, professional bakery that bakes with the care of traditional baking we all know and love.
Creable was brought on board to rejuvenate their brand, which hadn’t change in twenty years. The concept is the idea of what a celebration cake represents. A celebration cake brings family and friends together, with the sole purpose of celebrating their special day. The logo represents this shared experience that is given to each person with a slice of Terely.