The Clay Street Project
In Cincinnati, on a street sharing its name, stands The Clay Street Project, Procter & Gamble’s internal design think tank, who needed us to rework its identity with a clear image and a voice.
Under this innovative umbrella, a mix of P&G creatives come together as one purposeful and collaborative group; Instinctively, we branded its premise with the tagline:
The Art of Coming Together as One.
As Clay Street’s identity needed to communicate conscious and sophisticated sustainability & we felt should allude to traditional craftsmanship, we chose a tactile stock, limiting the stationery to a single soy-based ink, minimized with blind debossing.
For a smart and subtle twist, the letterpress tagline leads through the diecut circle as a window to discovery, inciting exploration, curiosity, and play; activities we begin defining the personification of the brand with, and have developed further with the Clay Street Intranet.