Xoco: Puro Chocolate

Modern chocolate? Xoco of Bogotá, Colombia had the idea of creating a new gourmet chocolate store.

We’ve designed this brand with a graphic concept that simplifies a box of chocolates to a basic and minimal form, like truffles laying in a familiar grid. As a base brand element, we created simple graphic patterns to be used in coordination with our logo for Xoco: Puro Chocolate – an adaptable combination to work for a widespread and limitless amount of uses in media and print.

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